CSTV: COLLEGE SPORTS TELEVISION AND TIME WARNER CABLE
REACH DISTRIBUTION AGREEMENT
NEW YORK, March 8, 2004 - CSTV: College Sports Television (
www.cstv.com), the fastest-growing independent cable network, and Time Warner Cable have reached a nationwide carriage agreement by which Time Warner Cable will make CSTV available to its systems for carriage. College Sports TV, the first 24-hour college sports network, will provide Time Warner Cable systems with video-on-demand content, as well.
"College Sports TV's innovative approach to programming reflects a fresh new way of covering and delivering sports to consumers," said Lynne Costantini, vice president, programming, Time Warner Cable. "College Sports TV's compelling programming will allow us to provide our customers added choice and value through our digital television line-up and enable us to expand upon our video-on-demand offerings. The fact that our affiliates serve many college markets opens the door to numerous national and local promotional opportunities, as well."
"This partnership is an indication of the value Time Warner Cable places in College Sports TV to provide its subscribers with innovative, compelling programming that covers the entire college sports landscape," said Brian Bedol, president and CEO, CSTV. "CSTV can also help enhance operators' revenue streams through video-on-demand, broadband and local ad sales. In addition, our programming and marketing relationships with universities throughout the country will result in a multitude of local marketing platforms for Time Warner Cable."
Time Warner Cable owns and manages cable systems serving 10.9 million subscribers in 27 states, which include some of the most technologically advanced, best-clustered cable systems in the country with more than 75% of the Company's customers in systems of 300,000 subscribers or more. Utilizing a fully upgraded advanced cable network and a steadfast commitment to providing consumers with choice, value, and world-class customer service, Time Warner Cable is an industry leader in delivering advanced products and services such as video on demand, high definition television, high-speed data, wireless home networking, and digital video recorders. Time Warner Cable is a subsidiary of Time Warner Inc.
CSTV has covered more college sports than any other network since launching last April. The network has televised more than 3,500 hours of original programming spanning 30 men's and women's college sports, including basketball, football, baseball, hockey, soccer, lacrosse and volleyball. College Sports TV's event, studio and original programs have covered more than 1,000 colleges and universities across all NCAA divisions and the NAIA. College Sports TV televises regular season and championship event coverage from every major collegiate athletic conference, and also televises nine NCAA Championships. The network also has a programming and marketing agreement with the U.S. Olympic Committee.
College Sports Television was co-founded by President/CEO Brian Bedol, Chairman Stephen Greenberg and Executive Vice President Chris Bevilacqua. Bedol and Greenberg co-founded Classic Sports Network, which they sold to ESPN and which is now ESPN Classic. Bevilacqua is a former senior executive with Nike Inc., where he headed the company's successful foray into the college market.